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Why It Works

Potential Market

Why It Works

  • Small to medium sized businesses
  • Local sports clubs
  • Government Departments
  • Political Parties
  • Individuals
  • and many others…

The demand for web design is not just aimed at small businesses as you can see from the list above, the potential market for web design clients in your community is huge!

The program we have put together for you will help to point you in the direction of where to find these clients and how to make your very own web design business a success.

How many businesses in your country do not have a website?

To give you an idea of the size of the web design & search engine optimisation market place worldwide, here is a cross-section of countries where we have gathered information from recent surveys about business and websites.

You can see from this information the growth potential a business in this sector will have:

  • In Australia there are currently around 2.1 million businesses with approximately 75,000 new ones starting each year. Of the 2.1 million business 96% of these businesses are classed as small businesses, of which only 40% of these have a web presence.
  • New Zealand has 470,000 businesses of which 95% are considered small. There are approximately 44,000 new business start ups each year. Of New Zealand’s small business community, only 33% have websites.
  • Canada has 2.4 million businesses. 84 % of these are classed as self employed business with approximately 100,000 new business ventures starting each year. A recent survey suggests only 36% of small business has a website.
  • The latest information on the USA shows there are 24.6 million small businesses with around 2 million business start ups each year. Only 25% of small businesses in the USA have a website.

On average 8 out of 10 people in these countries use the internet on a regular basis to research, surf, buy, and compare products or services as well as communicate with each other. So for any business whether they are a start-up, small or well established recognised company the internet is an essential yet cost effective tool in assisting businesses to get their message over to potential customers.

Very soon the Internet will be the only way we communicate with each other. Soon the TV channels we watch and the phone calls we make will all be done online, meaning an organisation that doesn’t have a website is turning their back on the resource that everyone in the world will eventually use.

Many businesses do not yet understand this; they don’t understand the opportunities that a website can offer them. Your role is to explain how a website can benefit a business, by saving them money, making them money and saving them time!

Why has it been so successful?

Businesses need to promote themselves online. The Internet is taking over our lives (if it hasn’t already) and is the number one resource for sourcing information with millions of people using it daily with an average 8 out of 10 people using the internet on a regular basis. The growth of mobile smart phone technology means this will only increase over the next few years.

An organisation needs to be online. This can save them a huge amount of money. Consider this; a small business who advertises in daily or weekly newspapers, magazines, radio, bill boards etc, to generate business, can drastically reduce the size of their advertising spend by simply promoting their website on these mediums. The website can carry all the information about the business along with offers and more and this still gets the message over to their target audience through the medium but also opens their business up to the millions of internet users. By having a simple website for their business can save an organisation thousands!


Find out here exactly what you will get from us

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